How to choose the right web designer?
When I started my business 9 years ago, I’ve had a basic knowledge how a website worked. From then till now I’ve made wrong choices partners to build my website, and so I lost a lot of money. I’ve learned from these unfortunate happenings and I’ve concluded that no other business owner should experience what I have experienced.
This is the reason why I’ve founded BestWordpress Design, which is a platform that represents the know how, possibilities in web design, speed performance, security and legal compliance to all EU GDPR regulations.
In order to share my experiences with you, I’ve resumed these experiences into six free tips. Feel free to share your experiences with me, I’d like to know what you have experienced.
TIP 1 : Focus on a personal approach
Today, most of the people are using the Internet when they look for a product or a service. As from today there are more than 1.7 billion websites available on the Internet. How do you stand out in this jungle of websites. There we come to my first advice; give your website a personal approach. Even in this digital world, people buy from people. When people buy online, they want to be sure that they can trust the company. When you give your website personal touch, this will boost the confidence of the people in your company. Let the people know who you are and why you are passionate about your business.
TIP2 : Focus on relevant visitors and block the rest
Make sure your website is only available for people who are interested in your products and services. How do you that? Well, if you look for customers in your own country, make sure that only people from your country visit your website. It is possible to block other countries then your own when it comes to visitors. You will have much less SPAM messages and the risks for cyberattacks are decreasing fast.
TIP 3 ; Secure your website against cyber criminals
Protect your website from cyber criminals. 62% of businesses experienced phishing and social engineering attacks in 2018. (Cybint Solutions). This number will further increase in the future. Did you know cyber criminals scan the internet constantly for new websites and try with their applications, called malicious bots, to hack your website. Make sure these bots don’t reach your website. This will save you money on the long term.
TIP 4 : Let the people know you respect their privacy
Here is my fourth advise : Make sure your website is in rule with the GDPR (General Data Protection Regulation) legislation. Because of the increase of cyber criminality, the European government have taken several severe measures in order to protect the consumer. If you don’t control to data that you are collecting from your customers and someone complains, you can look at fines up to 4% of your annual turnover or 20 million euros. As a business owner you must be able to prove what you do or do not do with customer data. When you can’t, you shall pay.
TIP 5 : Choose for a web designer that speaks your language and not HTML.
Go for a website that you can easily understand and manage. I’ve met in the past several people who were bounded to their web designer. Because the designer had coded everything in HTML and CSS, the customers were not able to take over the website when they had an argument with the web designer. You needed to be a programmer in order to understand what he had done. When they wanted to change something on the site, they always needed to contact the web designer and pay him more then 100 € per hour in order to get the job done. You don’t want to have this as a business owner. You only lose money
TIP 6 : Foresee budget for communication
Make sure there is enough budget reserved for communication. You can have the most beautiful website, but if no one can find you then you will sell nothing. You need to advertise on several channels in order to be recognized by potential buyers, and they must remember your name before they can look you up on Google.
So you see, before you start make sure you have thought of every advice that I have given you. At BestWordpress design we can help you with all these tips. In fact, all this advice come from events that we have seen, read or experienced in our own professional life. Yes, I’ve been in your situation, 9 years ago, when I started my business. I’ve lost in the past almost 100.000 € in the wrong web design agencies with ‘custom-made’ websites that I didn’t understand or could manage on my own.
The last couple of years I’ve studied all the possibilities in web design. I have learned HTML and CSS, I have a marketing degree, I still work in the security business as well and I have surrounded myself with people specialized in Lead generation, Legal matters, cyber security, Social media and Google experts. All these experiences are collected in Bestwordpress Design.
Feel free to contact us, and we would be happy to help you in answering your questions. Don’t forget, there is a reason why you are reading this article. Reach out and let us guide you in the right direction.